A new form of showroom introducing products in AR

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AR Virtual Lubrication Guide @ Shell Lubricants Japan Yokohama Kobe Showroom

When we introduced AR to the showroom, the product became very vivid.
Shell Lubricants Japan manufactures and sells shell lubricants.
When you enter the showrooms in Yokohama and Kobe, you will be greeted by the diorama of the scene where the lubricating oil is active.
When you point the tablet at the prepared diorama, AR recognizes the diorama scene (Transport planes and equipment) and displays information on the optimum lubricant. AR Virtual Lubrication Guide is a new form of showroom.

AR Virtual Lubrication Guide

AR Virtual Lubrication Guide
AR Virtual Lubrication Guide
When you point the tablet at the prepared diorama, AR recognizes the diorama scene (Transport planes and equipment) and displays information on the optimum lubricant.

All content is delivered from cloud servers

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Motion graphics fused with wall graphics
Motion graphics fused with wall graphics
It’s not just introducing products in AR. The new showroom is embedded with a video display on the wall and provides a variety of information on video, from the latest news to the history of the shell to product manufacturing.
All content is delivered from the cloud server, and the entire space is digital signage.